On the heels of Beats by Dre and others in a newly saturated audio market, we launched Master & Dynamic under a distinct but broad positioning of “Sound Tools for Creative Minds.”

That inspired our inaugural brand film in which we took an abstract approach to visualize the power and essence of sound, the forms it takes, and the unique visceral effects it has on us.

Everything you’re about to see was created on a custom, sound-generating surface that sent waves through a variety of mediums (e.g. sand, liquid).

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