Ford Mustang
When the 2018 Mustang was released as the most personalized Mustang ever, there was still one pretty noticeable item missing from that list of options — the iconic Mustang pony.
Not only one of the most iconic brand marks in pop culture, but ultimately the one unifying symbol connecting the range of people and personalities that share a strong passion for the car.
After creating a digital experience that let the world “Personalize the Pony” for the first time ever, we then used ponies created by artists and fans to fuel every piece of our integrated campaign.
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IG, FB and influencer pushes.
That dude running is clearly on his way to get a new Mustang.
Populated with fan-made ponies from our digital experience.
Commissioned for the Orange County Mustang Club.
Commissioned for the Little Five Points neighborhood in Atlanta.
Commissioned for Mels Drive-In (San Francisco).
Thermographic ink reveals pony when “activated” by heat.
